Top 5 Virtual Fitness Programs in Europe Q4 2022

In the fourth quarter of 2022, the top 5 virtual fitness programs in Europe saw varying trends in downloads, revenue, and active users. Below is a detailed look at their performance.

Mi Fitness (Xiaomi Wear Lite) experienced significant growth in downloads, starting the quarter with around 186K weekly downloads and ending with approximately 404K in the last week of December. This growth was mirrored in active users, which increased from about 1.68M to 2.19M over the same period.

FitPro also showed positive trends, with weekly downloads rising from 112K to 230K. Active users followed a similar trajectory, increasing from 967K to nearly 1.4M by the end of December.

Pedometer & Step Counter maintained consistent revenue, averaging around $2.6K to $3K per week. However, downloads saw a decline from 175K to roughly 110K weekly. Active users also decreased from approximately 3.67M to 3.27M.

Zepp Life (Formerly MiFit) had steady revenue, peaking at $645 in the final week of December. Downloads showed a notable increase from 126K to 205K, while active users slightly decreased from around 8.79M to 7.72M.

Home Workout - No Equipments reported consistent revenue, ranging from $14K to $18K weekly. Downloads fluctuated, ending the quarter with about 135K. Active users saw a slight decline, from approximately 1.34M to 1.25M.

These insights were provided by Sensor Tower, with more detailed analytics available on their platform.